BMW 3 Anniversary Logo

Logo design

Role: Designer

Advisor: Lee Jung Hoon

During my design internship at Designworks Munich Studio, I designed the 50th anniversary logo for the BMW 3 Series. The logo was delivered to the marketing department for future development.

    The idea of using the repearing "3" was came from the concept of the 7 generations of the 3 Series. Meanwhile, the number "3" was iterated from the rear number emblems.